South Western Districts rename to Garden Route Badgers

South Western Districts' Garden Route Badgers.South Western Districts' Garden Route Badgers.

South Western Districts will be known as the Garden Route Badgers in South African domestic cricket with immediate effect.

South Western Districts have effectively followed KwaZulu-Natal Inland, who are known as the Tuskers, and Border, who play as Eastern Cape Iinyathi in division two of domestic competition.

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What SWD Cricket CEO Albertus Kennedy said

“In the professional era of sport a strong and unique brand is an essential part in our strive to increase our commercial capacity and we are excited that this step will enhance this specific strategic pillar,” said Kennedy.

“In the adopted brand strategy, the key differentiators were identified to be small but resourceful and the ability to create more from less.

“We are driven to achieve excellence across all facets of the union’s responsibility. SWD Cricket has proven structures across administration and governance, team performance, talent nurturing and talent identification.

“The brand positioning statement is to be resourceful, play relentlessly and stay ambitious.”

What SWD Cricket president Rudy Claasen said

“We are very proud to conclude this historic milestone in our history and we, as a cricket fraternity, are excited that that SWD Cricket will reach new heights as the Garden Route Badgers,” said Claassen.

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